Fanatics teams with Apex Order Pick-Up Technologies to get sports merchandise faster to fans

Fanatics, a provider of licensed sports merchandise, has introduced a self-serve, order pick-up program for its merchandise at its flagship NBA Store in New York City in partnership with Apex Order Pick-Up Technologies, according to a press release. 

Customers can order select items online from the NBA Store and collect their purchase from a self-serve locker inside New York City's NBA store at 545 Fifth Avenue at 45th Street without waiting in line. Using Apex AnyWhere lockers to automate BOPIS, also known as click and collect, gives customers a faster, more streamlined order pick-up experience.

Fanatics plans to expand the automated buy online, pick-up in store lockers to additional sites in 2018.

"Fanatics is a new breed of retailer, designing a comprehensive, tech-infused strategy to meet the sports fan's insatiable, on-demand expectations," Kent Savage, founder and CEO of Apex Order Pick-Up Technologies, said in the press release. "Automating order pick-up is a logical step to streamline the pick-up experience. And Fanatics is one of the first to make BOPIS work seamlessly across operations and the customer experience."

Apex makes the pick-up process as simple as making an online purchase. Once their order is ready, the customer is notified via SMS or email with instructions on where and how to collect their purchase. Customers scan a barcode to open a secure locker compartment with their purchase. They do not have to stand in line and the entire transaction is complete in seconds.

Retailers are automating BOPIS using self-serve pick up, allowing customers more options in how they buy, pick up and return their purchases without adding staff. Automating BOPIS also brings customers into the store, helping increase a customer's spend by as much as 26 percent, according to Deloitte.

Fanatics powers the Fanatics, FansEdge, Kitbag and Majestic brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. Fanatics also operates more than 300 online and offline partner stores, including the ecommerce business for all major professional sports leagues, major media brands and more than 200 collegiate team properties, including several of the biggest global soccer clubs.

Photo courtesy of Apex Order Pick-Up Technologies.


Topics: Customer Experience, Interactive / Touchscreen, Manufacturers, Retail, Retail Kiosks

Companies: Apex Supply Chain Technologies


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