Because brick-and-mortar retailers have proven the effectiveness of digital media, the self-serve retail industry has a road map to follow in using this technology to improve the customer experience and boost sales.
There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage.
Clear, a technology company authorized by the government to provide biometric identity screening at airports, has expanded to 23 U.S airports, marking one of the most visible signs of consumer acceptance of the technology to date.
While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those costs in their current budget before moving forward.
While many self-service kiosks are located inside, there are a number of use-cases where interactive outdoor kiosks will drive the best ROI. These kiosks are being installed outside where weather, security, location, etc. need to be considered.
By responding to the data breach proactively, Avanti Markets protected its customer relationships. The event also drove the company to complete most of its card reader retrofits.
Touchscreen kiosks are improving interactivity for care givers and people who need access to information to better manage their lives.
Interest in creating enhanced user interactivity at the point of purchase coupled with the availability of new payment options, as well as interest in more product information at the point of sale, provide a powerful basis for redefining the automated retailing experience.
Interactive kiosks are providing outdoor environments with new ways to promote their offerings as well as new revenue opportunities in the form of paid digital advertising.
Cowen & Co. upgraded McDonald's outlook based on the chain's technology upgrades, including self-order kiosks. The company has been deploying kiosks globally for a decade but has not used them to replace workers.
Achieving employee buy-in needs to be part of the project from the beginning when introducing customer interactive technology.
When determining whether to integrate interactive elements into your digital signage, you need to consider content, cost and potential pitfalls.
Interactive technology promises a wealth of insights on customer behavior, but retailers need to have a plan for deploying the technology and glean insights from data analytics.
When brands, retailers and digital experience providers met at the 2017 ICX Summit in Dallas the focus was on defining “what works” to maximize CX approaches.
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The ICX Summit gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.