Real estate kiosks help buyers find their dream home

Real estate kiosks help buyers find their dream home

Image courtesy of Advanced Kiosks.

Amy Robison is a contributing writer for Advanced Kiosks.

by Amy Robison

It's summer, and in much of America, the real estate market is booming. Housing inventory can't keep up with demand. Even so, today's homebuyers are smarter than ever. Tech-savvy millennials are joining the ranks of first-time homebuyers in record numbers. They know what they want, they know they have to move quickly to get it, and they trust technology to help them do exactly that.

That's why homebuilders and realtors use real estate kiosks to get up-to-date information in buyers' hands as soon as possible. Homebuyers can quickly sift through all the options to find locations, features and price points that work for them.

Kiosks help sell homes

Van Metre Homes of Northern Virginia plans communities, and designs and builds dream homes. It currently features 20 communities spread across two states and four counties. Van Metre offers single-family homes, town homes and condos — custom-built or move-in ready. 

Van Metre uses a wall-mounted lobby kiosk to help their clients work through all the options. The kiosks are installed in model homes to show prospective homeowners what each community and style of home looks like and has to offer. Van Metre sales managers and their associates use the interactive kiosks both for presentations and one-on-one showings.

Van Metre Homes uses wall-mounted kiosks as a sales tool.

Van Metre selected the wall-mounted kiosks because they look exactly like wall-mounted TVs that you would find hanging in stylish, modern homes across America. They naturally fit what customers expect to see in the space.

"They look really beautiful in our model homes," said company web developer Edgar Hartanto.

Remote management saves time

Kiosks eliminate the paper clutter often plaguing realty offices. It has saved Van Metre space, time and money. Previously, they bought interactive display units piece by piece, including touchscreen televisions with computers purchased separately. The kiosk looks better, works better and is less hassle to configure. Van Metre's IT staff can drop new programming into the kiosks remotely without having to travel all over Northern Virginia to update each one.

The kiosks also help generate sales leads. If a sales manager is busy when new customers drop in (which happens a lot in this market at this time of year), buyers can use the kiosks to browse around on their own and fill out a form requesting further contact. That form is automatically delivered to Van Metre's online sales manager for follow-up. Hartanto estimated that each kiosk gets 25 to 50 visits per week, and the system generates about three leads per day.

Where the wall-mounted kiosks work best for Van Metre's model home operation, there are also stand-alone kiosks for public places and pedestal kiosks for perusing floor plans. 

Home builders and realtors need all the help they can get to meet the demand for this home buying season. Kiosks can give them the extra help they need.

Topics: Customer Experience, Display Technology, Hotels, Interactive / Touchscreen

Companies: Advanced Kiosks

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