As individuals continue to utilize mobile devices as their primary source of information, they increasingly expect instant access to information at the sight (or touch) of a screen. As a result, consumers are much more responsive to information displayed digitally.
From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.
The ICX Summit gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.
The repopulation of urban centers has encouraged governments to improve access to transportation and various types of public information. Smart cities kiosks are playing a major role in this urban transformation.
With brands and retailers looking to tap the benefits kiosks offer in improving the customer buying experience, technology is providing more tools to make kiosk deployments more seamless. Resources are available to ensure success for customers willing to perform their due diligence.
Hotel lobbies are high traffic areas where people gather and wait; a perfect place for video walls, a visually compelling solution that captures attention in both large and small public spaces and can be a key starting point for long term digital engagement with customers.