How Wow Bao is changing the meaning of self-ordering kiosks
Wow Bao President Geoff Alexander recently discussed with FastCasual Editor Cherryh Cansler how he helped his customers accept the brand's self-ordering kiosks and pick-up cubbies.
"We are now doing full cashless service that you order through your phone or tablet, and the food is delivered via cubbies so there is really no human interaction," Alexander said during an interview at the Fast Casual Top 100 Movers & Shaker gala in May.
Before joining Networld Media Group as director of Editorial, where she oversees Networld Media Group's nine B2B publications, Cherryh Cansler served as Content Specialist at Barkley ad agency in Kansas City. Throughout her 17-year career as a journalist, she's written about a variety of topics, ranging from the restaurant industry and technology to health and fitness. Her byline has appeared in a number of newspapers, magazines and websites, including Forbes, The Kansas City Star and American Fitness magazine. She also serves as the managing editor for FastCasual.com.www
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Sponsored by: Interactive Customer Experience Summit (ICX Summit)
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