Google veterans launch smartphone activated self-serve convenience concept

Google veterans Paul McDonald and Ashwath Rajan are launching a new concept called Bodega, a 5-foot-wide pantry box filled with non-perishable convenience items that customers purchase using their smartphones, according to Fast Company. An app will allow customers to unlock the box and cameras powered with computer vision will register what they've picked up and automatically charge their credit card. 

The company has been testing the concept at 30 locations in the San Francisco area in apartment lobbies, dorms, offices and gyms. 

The venture has received funding from executives at Google, Facebook, Twitter and Dropbox, as well as from Josh Kopelman at First Round Capital, Kirsten Green at Forerunner Ventures and Hunter Walk at Homebrew. 

Topics: Customer Experience, Mobile Payments, Outdoor Kiosks, Retail, Self-Checkout, Vending Kiosks

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