5 for 5: Top reasons to attend the ICX Summit
There are at least a dozen reasons to attend the upcoming ICX Summit being held June 12-14 in Dallas. But here are five top reasons to attend.
5. Size matters
Sometimes size really does matter. And sometimes it's the little things that count the most. The big shows have their place, and their value, but the ICX Summit is smaller, and for very good reason. The crowd of about 300 who get in each year actually have the time and multiple opportunities to have real conversations with one another. This event is the opposite of the "rush-to-see-every-booth-in-the-convention-center" track meets that dot the tech-adjacent industry calendar. If you want to mingle with execs from forward-thinking, customer-facing brands and chat with leaders from innovative tech suppliers and agencies in a low-key, low-pressure environment, Dallas is the place to be in June.
4. Get on the bus
Speaking of opportunities to get to know people in a more personal, and personable, setting: Taking one of the tours (to the NorthPark Center mall, the Perot Museum of Nature and Science, the Reflect Digital Innovation Lab, or the Dallas Cowboys' World Headquarters at The Star) is an opportunity to see ICX tech in action, and to get to know your fellow attendees while learning something at the same time. Sounds like a win to me.
3. You can copy the answers
The Summit is great for networking with your peers and possible partners, but it's so much more: It's also chock full of incredibly valuable educational opportunities. Thinking about deploying customer-facing tech? Thinking about creating a new, incredibly engaging experience in your store, hotel, restaurant, cruise ship? This is the place to hear from the people who have been there, done that. From Carnival to Marriott to Taco Bell to Under Armour (and more), the answers for the test are here, and you can take them home with you.
2. See it in action
From the tours to the talks to the ICX Discovery Zone, you can see the latest and greatest in customer-facing tech in action, or see how it's been deployed in the wild and hear how well it worked, or didn't. The summit agenda covers everything from AI to BOPIS (buy online, pickup in store), customization to delivery. You really are cheating yourself (and your brand) if you're not here.
1. Seriously, just watch this
So come on down and join us in Dallas to network, learn and see firsthand how the latest and greatest technologies are changing the game in customer experience.
Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www