Meridian introduces automotive kiosks

Meridian has expanded its self-service solutions to include a lineup of automotive specific kiosks, according to a press release.

"Automotive manufacturers and dealers are looking to improve the consumer journey and deliver the dealership experience of the future," Todd Marcelle, director of automotive solutions, said in the press release. "Consumers are used to self-service technology across many other retailing environments and expect the same from the automotive industry."

The new automotive solutions are designed to improve and enhance the automotive customer experience by providing an end-to-end, fully integrated DMS and CRM solution comprised of software, hardware and analytics.

"Our automotive kiosks help dealerships interact with retail and service customers in a way that leaves them more satisfied and more likely to return," said Meridian founder and CEO, Chris Gilder. "Our kiosks have proven to reduce transactions times, improve CSI and increase revenue producing a demonstrable ROI for dealerships." Meridian's kiosk solutions are currently deployed with major brands at select dealerships including Toyota, Mercedes-Benz, Audi, Ford, KIA, VW, Porsche and Nissan.

Meridian's automotive solutions are comprised of the Showroom Digital HUB, Virtual Service Advisor and Smart Service Kiosk. The Digital HUB provides a digital shopping experience for customers within a showroom.

Mike Nyguen, general manager of Jack Taylor Toyota, stated: "With the digital HUB, we are now capturing 99 percent of customers correct contact information into our CRM system and our CSI scores are well over 96 percent. Our customers recover an average of 1.5 to two hours from the car buying process."

The Virtual Service Advisor and Smart Service Kiosk streamline automotive service for customers and businesses.

"Our goal was to create a complementary experience for those consumers that prefer self-service similar to the banking, travel and restaurant experiences. The solution mirrors a service advisor's workflow, providing recall, trade appraisals, upsells and electronic signatures," said Marcelle. "The most compelling result is that over 95 percent consumers have said they would use the kiosks again and it made the experience easier."


Topics: Customer Experience, Manufacturers, Retail

Companies: Meridian


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