Self-serve kiosks: A QSR growth opportunity in challenging times
Photo courtesy of Diebold Nixdorf.
Recognizing the important opportunity that self-serve kiosks offer QSRs, Diebold Nixdorf Kiosk presents an infographic to clarify the growth that QSRs can achieve utilizing this technology.
QSRs have been a driving force in the restaurant industry for several years, commanding 83 percent of all restaurant traffic, according to the NPD Group.
Unfortunately, they have not escaped the industry downturn that has lasted for six consecutive quarters.
QSRs saw no traffic growth in 2016, and total foodservice traffic dipped slightly, according to NPD Group, while visits to full service restaurants, which combined represent 20 percent of total industry traffic, declined last year.
The last time the industry experienced a year with all negative quarters was 2009 when the economy was suffering the effects of the Great Recession. This was also the last year in which the industry experienced a quarter with a sales decline worse than -2.0 percent, as it did for the fourth quarter of 2016.
Self-serve kiosks, however, offer QSRs an opportunity to tap the hidden potential of real estate, an opportunity that an infographic, created by Diebold Nixdorf Kiosk, spells out in real numbers.
Citing information from a variety of news articles and research firms, Diebold’s infographic showed that self-order kiosks have expanded at a healthy pace, jumping from $5.2 billion in 2015, and expected to reach $12.8 billion in 2024.
Perhaps the most important statistic was that 16 percent of QSR customers used a self-order kiosk in 2016, indicating tremendous growth exists for QSRs to get on the "connected commerce" bandwagon.
Nearly three quarters of consumers said self-order kiosks made customization easy, meaning they were more likely to spend more when using them to place orders. Kiosks, after all, never forget to upsell the customer.
What’s more, 42 percent of customers said they would use a kiosk if it were made available.
Click here to download the full version of the infographic.