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Kiosk Marketplace seeks your input for annual industry census

The first annual industry census received overwhelmingly positive response, as many readers recognized the need for an informative tool to help companies with their business planning. The online questionnaire takes 10 to 15 minutes.

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October 3, 2018 by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

In the interest of providing credible data on the self-serve kiosk industry, Kiosk Marketplace is once again calling on readers to provide input for the annual Kiosk Marketplace Census.

Readers are encouraged to click here to fill out a questionnaire that will assist Kiosk Marketplace staff in compiling the second annual census. The survey will take 10 to 15 minutes to complete. Industry members who complete the questionnaire will be entered in a random drawing for a chance to win a $100 Amazon gift card.

The census will provide statistics on the industry's size and scope, and will serve as a helpful tool in allowing companies in the industry to measure their performance against industry averages.

A report with findings from the survey will be presented on the Kiosk Marketplace website in early 2019. 

Meeting an industry need

The purpose of the census is to deliver a quantitative summary of the number of kiosks installed in the U.S. and worldwide, as well as to identify key trends driving industry growth. The report will also indicate the growth in the number of kiosks in the last year. For those kiosks that sell products and services, the report will provide metrics on the number of sales and transactions per kiosk.

Kiosk Marketplace developed the annual census last year in response to requests from companies seeking reliable data on the size and growth of the self-serve kiosk industry. Response to the first report last year was overwhelmingly positive, as companies active in the kiosk industry — or looking to enter the industry — require reliable information on the industry's size and growth for their business planning.

The report is divided into five industry segments: user organizations such as retailers or brands that offer kiosks; kiosk hardware manufacturers; kiosk software manufacturers; kiosk value-added resellers; and kiosk hardware component manufacturers. Participants are asked questions pertinent to their business segment only. 

What's included

The survey will not include ATMs, snack vending machines, beverage vending machines and amusement machines. 

The survey will cover self-serve kiosks used in wayfinding, omnichannel fulfillment, electric vehicle charging, cannabis dispensing, industrial supply dispensing, industrial/retail pickup lockers, HR/employee self service, parking, vehicle registration renewal, restaurant self-serve, hospitality self-serve, customs processing, phone charging, transportation check-in, coupon dispensing/redemption, pharmacy self-service, photo processing, gaming/entertainment, printing, real estate services and rental payment.

Kiosk Marketplace asks participants to fill out the questionnaire to the best of their ability. A reliable annual census will help companies with their business planning and will ultimately enhance the quality and strength of the self-serve kiosk industry.

About Elliot Maras

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Elliot Maras is the editor of Kiosk Marketplace and Vending Times. He brings three decades covering unattended retail and commercial foodservice.