Because brick-and-mortar retailers have proven the effectiveness of digital media, the self-serve retail industry has a road map to follow in using this technology to improve the customer experience and boost sales.
Now that micro markets have moved beyond the concept stage, both operating companies and product manufacturers are looking at how to optimize micro market product sales and where the concept can be extended to beyond traditional work environments.
Interest in creating enhanced user interactivity at the point of purchase coupled with the availability of new payment options, as well as interest in more product information at the point of sale, provide a powerful basis for redefining the automated retailing experience.
Brands really can't treat any of their customers like they’re all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.
The repopulation of urban centers has encouraged governments to improve access to transportation and various types of public information. Smart cities kiosks are playing a major role in this urban transformation.