The U.S. Marine Corps is famous for depending on its secret weapon, Go Juice, also known as coffee. The Marines are deploying a battalion of self-service coffee-vending kiosks from AVT Inc., which recently announced the contract with the Marines that will allow the Corps to deploy custom coffee kiosks in several bases.
The deal is good news for AVT in the wake of its recent Chapter 11 filing. While AVT President Wayne Salvino stressed that the bankruptcy proceedings were never a threat to the company's existence, he did acknowledge that this deal couldn't help but improve the company's bottom line.
"We had a few systems within the Marine Corps on a pilot program," Salvino said. "After months of use, the Marine Corps ordered additional units. This validates the quality of the system under rigorous daily use; it reaffirms that consumers enjoy using the interactive machine; and demonstrates that people love the flavor of the premium coffee and hot beverages the kiosk dispenses."
The custom coffee vending machines were first available at the Quantico Marine Base in Virginia, according to a press release. They will now be situated in five bases: 29 Palms, Miramar, San Diego, Parris Island and Camp Allen. These machines will provide AVT's Jamaican coffee brand to Marines.
"In addition to providing validation that the system is popular and robust, we believe that getting this contract from the Marine Corps will open many new doors in other branches of the military. There are thousands of placement opportunities throughout the bases and offices of the military, both in the United States and abroad," Salvino said.
AVT filed for Chapter 11 bankruptcy earlier this month. Despite the filing, AVT intends to continue business, Salvino said, and he emphasized that the bankruptcy was caused by an unrelated business venture and was not caused by the company's core business processes.
"The company’s core vending business was not the issue that drove the Chapter 11 filing," Salvino said. "The company was the defendant in a lawsuit regarding the sale of restaurant assets the company owned. AVT lost the lawsuit, and in order to protect the core business, the filing was deemed necessary."
Salvino also emphasized that, prior to the filing, AVT had been going over all its processes to improve at all levels.
"Our plan is to emerge from the filing stronger than ever and ready to lead the industry through innovation, and compete on the global stage in the automated retailing, vending and kiosk markets," Salvino said.
AVT plans to deploy its custom coffee kiosks later this summer.
/ Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.