A Sydney McDonald's has piloted a touchscreen kiosk for guests to customize orders
October 14, 2014
A Sydney McDonald's has piloted a touchscreen kiosk for guests to customize orders, according to a psfk.com article.
The company first brought customizable ordering to California and Illinois in 2013. The western Sydney town of Castle Hill decided on a kiosk for the "Create Your Taste" program, which offers customizable burgers starting at AU $8.95 (US $7.80) and Create Your Taste Value Meals with fries and a drink.
Options include brioche, crusty bun, bunless, extra patties, extra cheese and an expanded list of toppings such as a bacon, egg, tortilla strips and grilled mushrooms. New additions include chipotle mayo and tomato relish. To complete the order, guests select a seat from the kiosk screen where staff will deliver their order.
The strategy is the company's response to increased technology and the popularity of customizable ordering, the article said.
Watch the video below to see how it works: