News

SmartSource Rentals announces partnership with Sparksight

March 2, 2011

SmartSource Computer & Audio Visual Rentals, the Hauppauge, N.Y., provider of computer, audio-visual and trade-show technology rentals and services, has announced a partnership with Sparksight, Inc. of Austin, Texas, to resell the company's digital kiosk technology, Leading Reach.

"This solution provides a 'wow' experience and attracts attendees to the exhibitors through the use of touch-screen kiosks and large LCD monitors, iPads, tablets and more," said Steve Shatsoff, senior vice president of regional sales and trade shows at SmartSource.

Leading Reach combines lead capture, content management and Web delivery of experiences and content into a turn-key event solution.

Curtis Gattis, chief performance officer at Sparksight, said in a press release that SmartSource is the perfect fit to help his company bring the technology to market.

"With offices across the U.S. and an international reach, SmartSource has been able to close deals for us that would probably take us years to close by ourselves," he said. "Plus, their technology experts truly get it and have been able to incorporate this complex technology into their offerings in a very short amount of time."

According to the release, Leading Reach offers:

• Better booth traffic and lead quality: Leading Reach Kiosk can be delivered on everything from 60-inch touch screens to iPhones and mobile devices. Shatsoff said one customer had two touch screens and three tablet PCs all running the kiosk experience in the same booth and claimed an 850 percent increase in captured leads year-over-year at the same event.
• All-in-one solution: It includes lead capture and qualification capabilities, instant content distribution and real-time metrics.
• Portable kiosks: They can be placed in various areas around the show floor or lobby and can be staffed or stand-alone.
• Instant access: Users actively request and allow instant delivery of literature based on their interests via any Web-enabled device.
• Relevant metrics: Organizers get real-time data for tracking customer interests and leads.
• Exhibitor ease: Exhibitors upload literature via step-by-step wizard and receive real-time leads.