Restaurant guests are becoming more accustomed to self-ordering as this engagement model becomes commonplace. In fact, they have a clearly defined list of expectations that restaurant operators should pay close attention to.
In planning their first fast food restaurant, the partners recognized that self-order kiosks would make the ordering process more efficient and allow the employees to spend more time interacting with guests to ensure an enjoyable dining experience.
The case for the deployment of kiosks is easily made if the right information gets in front of the right people at the right time. It's merely a matter of understanding the concerns of each group and highlighting the relevant data.
With brands and retailers looking to tap the benefits kiosks offer in improving the customer buying experience, technology is providing more tools to make kiosk deployments more seamless. Resources are available to ensure success for customers willing to perform their due diligence.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.
Panera will report on its Q4 and FY 2014 earnings on Feb. 12, and the question on everyone's mind is, "How's that 2.0 thing going?" We sat down with Panera's Blaine Hurst for some background and an update.