Marketing solutions provider to deploy Provision's 3D Savings Center kiosk
PRN, a Stratacache company and a provider of in-store shopper marketing solutions, has partnered with Provision Interactive Technologies, Inc., a provider of 3D holographic consumer advertising technology, to expand PRN's monetized consumer activation offerings at brick-and-mortar retail, according to a press release.
PRN will use Provision's 3D Savings Center kiosk, which delivers interactive 3D advertising and content that rewards customers with redeemable coupons at the point of sale. A national rollout to retail pharmacies is underway – with the network currently installed in approximately 700 stores.
Provision plans to further penetrate the retail market through grocery and convenience store channels. Each Provision 3D Savings Center kiosk features a 3D holographic advertising display that projects digital images 12 inches away from the screen. The kiosk also has an interactive 2D touchscreen for consumers to access information, promotions, rewards and coupons. When shoppers approach the kiosk, they're prompted to enter their rewards card information and receive a redeemable coupon for the advertised product.
The holographic technology draws shoppers to the kiosk by providing an immersive sight and sound experience. It also presents retailers with a unique in-store merchandising opportunity and advertisers a robust sales channel and measurable ROI.
"It expands our footprint and builds on our expertise in monetizing retail networks," Kevin Carbone, CEO of PRN, said in the release. "It comes at a time in our growth when we're actively pursuing loyalty-linked technologies to learn more about who the consumer is and what she or he wants to buy."
The Provision platform integrates retailer loyalty programs with coupon redemption to provide deeper insights into brick-and-mortar shopper behavior and prove ROI with data-driven analytics.
For participating advertisers, the Provision 3D Savings Center kiosk has delivered an average ad purchase influence of 40 percent and a coupon redemption rate as high as 44 percent.
"We think Provision is an ideal partner for engaging AQUAhydrate consumers at retail," said AQUAhydrate CMO Ericka Pittman. "Their innovative kiosks engage and educate customers on our unique product benefits with cutting-edge 3D technology while delivering a compelling discount to drive trial."
PRN's new partnership with Provision, combined with the recent acquisition of the LIFT Network in the convenience space, further positions PRN as a major player in the retail media sector.