News

Loyalty marketing firm acquires eTouchMenu

September 29, 2017

House Advantage, a customer loyalty marketing, strategy and technology provider, has acquired eTouchMenu, a provider of digital menu technology with clients across numerous industries.

House Advantage will merge eTouchMenu into its operations, according to a press release.

eTouchMenu provides kiosk self-ordering and payment, pay-at-table, server hand-held ordering and guest tabletop ordering and payment. Current and target markets include full-service and fast casual restaurants, airports, casinos, hotels, stadiums, theaters, arcades, amusement parks and more.

Scott Morrow, CEO of eTouchMenu, has joined House Advantage as division president.