Kiosks drive sales of Detroit Lions jerseys at Ford Field
A trio of walk-up self-serve touchscreen digital ordering kiosks for custom player jerseys at Ford Field's main retail store has boosted efficiency and revenue for the Detroit Lions and their stadium merchandise concessionaire, Chicago-based Levy Retail, according to Crain's Detroit Business.
The wall-mounted units are simple to use: Just tap the screen for jersey color, size, name and numbers. After the customer makes a selection, the kiosk prints a receipt that serves as both the bill and the work order. The receipt is taken to one of the store's registers for payment and submission.
With the new touchscreen ordering system, the shop now typically does 40-50 custom jerseys per game, according to Scott Gustafson, director of operations at Levy Retail. While the player jerseys on the racks are ordered and delivered like other merchandise and apparel, the shop can also act as a backup in case any sell out during a game.