Dunkin' Donuts next generation store features self-serve kiosks

Dunkin' Donuts' "next generation concept store" in Quincy, Massachusetts — located on the site of its first store 68 years ago — features self-serve kiosks, along with an exclusive mobile order drive-thru, according to a press release. 

With fully-integrated digital kiosks coming in 2018, guests will choose to order with or without the help of a crew member. 

The company has also introduced an area dedicated to mobile pickups, so that members of the DD Perks Rewards program who order ahead via Dunkin's mobile app can get in and out of the restaurant faster. Guests will be able to track the status of their orders placed for pickup inside the restaurant via a new digital order status board.

"The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand," Dunkin' Donuts U.S. and Canada President Dave Hoffmann said in the press release. "We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin'."

The 2,200-square-foot Quincy location is the first of at least 30 new and remodeled Dunkin' Donuts restaurants that will test variations of the new design this year. Dunkin' Donuts' final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin' Donuts restaurants testing new signage that refers to the brand simply as "Dunkin'."


Topics: Customer Experience, Kiosk Branding, Restaurants, Self-Ordering


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