DOOH company Nearbuy Group acquires retail experience company NexusEngage
Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K.-based company that delivers targeted retail experiences through tools such as kiosks and vouchers, according to a press release.
Nearbuy Group provides a variety of solutions including DOOH advertising, data analytics for retailers, holographic maps, wayfinding, AI and interactive tools, according to the release. By acquiring NexusEngage, the company can offer retailers a more meaningful customer experience, the release said.
"This is a great moment for NexusEngage, having grown the business to the point that we are now, working with some of the biggest brands, shopping center management groups and retailers, is something that I am incredibly proud of," NexusEngage Managing Director Simon Ellson said in the release. "Being able to combine Nearbuy's vision with our expertise in consumer engagement makes the future for both businesses rich with possibilities."