News

Destini partners with Vengo to deliver product sampling through vending machines

December 6, 2018

Destini, a product locator and store level intelligence platform for consumer packaged goods brands across the U.S. and Canada, has teamed with Vengo Inc., provider of an interactive vending machine and sampling network with more than 1,000 locations in gyms, colleges, hotels and corporate offices. Destini will offer CPG brands digital media and sampling campaign opportunities targeting consumers near retailers selling those products.

The partnership combines proprietary digital technology to offer an educational and interactive sampling experience — complete with a customizable interactive display with graphics and HD video — for consumers while driving scalable product trial and growth for brands. Brands can maximize both the reach and depth of consumer engagement to generate a higher ROI from their shopper marketing budgets, with campaigns starting at under $20 per day, according to a press release.

"We're excited to offer brands an innovative way to reach and engage consumers where they are in the real world, meeting them where they live, work, and play," Destini founder and CEO David Navama said in the press release. "Combining digital storytelling with the gratification of a tangible product sample delivered in real-time creates an incredibly memorable exchange between the brand and consumer."

"Vengo is enabling brands to reach into the most relevant and hard-to-reach spaces," CEO Brian Shimmerlik said. "We look forward to setting a new bar for interactive sampling campaigns with Destini, offering brands unprecedented access to 20,000,000-plus unique impressions and over 160,000 distributed samples each month."