Advanced creates interactive Microsoft product kiosks for Canadian Best Buy stores
Advanced, an audio visual, collaboration and digital signage technology integrator, recently installed Microsoft kiosks at eight Best Buy locations throughout Canada. The kiosks highlight Microsoft's most popular software and hardware products with motion-activated ads, tutorials and demos, according to a press release.
|The Best Buy kiosks highlight popular Microsoft software and hardware.|
According to Daniel Demarchi, an Advanced account manager, each of the Best Buy stores features an identical installation of three kiosks that highlight the latest features and benefits of Microsoft Office, Microsoft XBOX and the Windows experience, with each kiosk operating in a slightly different manner.
The Office kiosks feature a 55-inch LG display on each side, with the backside displaying ads and the front showing tutorials and interacting directly with the two laptops visitors can use to try the software and follow along with the demo.
The XBOX kiosk is similar, with a rear 55-inch LG display highlighting game play from top titles, and the front display connected to an XBOX with two controllers where guests can play a predetermined game. It also includes a second LG display on the rear of the kiosk that highlights game play from multiple games and entices Best Buy shoppers to make their way to the front of the kiosk to play a game right in store.
The last kiosk focuses on Windows' Cortana, Ink and Hello features, and features a 2x3 LG videowall connected to three Microsoft devices (laptops and tablets) that allow for multiple simultaneous users. Like the other kiosks, the Windows version uses proximity sensors to activate call-to-action ads and promotional videos when people walk near it, but it also uses the sensors to manage its multiple device capabilities.
The videowall can show a single stream across all six panels, then when two or three people want to use the kiosk at the same time, the PC that controls the video feeds automatically separates the displays into three separate feeds so each guest can have a personal experience and explore products at their own speed.
Photo courtesy of Advanced.