Hardware

KeyMe appoints Alex Coello to lead mobile car-key service expansion

Image courtesy KeyMe

August 10, 2026

Summarize with

KeyMe Locksmiths has named Alex Coello general manager of mobile, according to a press release, placing him in charge of the company's expanding on-site vehicle-key duplication program. The newly established role includes oversight of KeyMe-operated vans that provide key cutting, replacement and programming services at participating retailers.

The mobile service is available at select Florida stores, including Home Depot locations. KeyMe expects to extend the program to more than 100 sites across the Southeast and South Central regions by the end of 2026. The initiative adds another service channel alongside the company's e-commerce business, locksmith marketplace and network of more than 8,500 self-service kiosks.

Coello brings more than two decades of experience leading consumer service operations across multiple locations. As vice president of operations at LUV Car Wash, he helped expand the chain from roughly 30 sites to 86 through acquisitions and new construction. His previous employers include Restaurant Brands International, Burger King and Le Pain Quotidien.