2016 was the year of QSR digital kiosks and 2017 promises even more innovation
In 2016, we saw a huge increase in self-order digital kiosks at quick service restaurants and fast casual restaurants across the globe. McDonald's announced that it would roll out digital self-order kiosks in all of its 14,000 U.S. stores, Wendy’s introduced their own kiosks across the U.S., and Panera Bread expanded its self-order digital kiosk initiative.
For QSR and fast casual restaurants that promote their convenient service, self-order kiosks present a new opportunity to improve customer experience. Restaurants are deploying self-service technology to automate the ordering and payment process, and to create a reliable experience for customers. Self-service kiosks save time by cutting lines while giving consumers control of their dining experience.
Restaurants aren’t the only locations to witness kiosk innovation as we move into 2017.
Kiosks support green initiatives
Look for digital kiosks to play a role in "green initiatives." Kiosks have the ability to lower emissions, save paper and conserve energy. Print-on-demand capabilities have the potential to eliminate thousands of printed brochures at hotels, resorts, tourism bureaus, banks, educational establishments, anywhere you see trifold brochures.
Mobile integration will also improve and expand. Currently, mobile integration allows users to leverage QR codes, iBeacons, push messages, geolocation and other triggers to stream information. As audiences become more and more dependent on their mobile devices, digital kiosks will continue to integrate with their capabilities. People want to interact with digital information, mobile integration provides that interaction.
Technology brings new capabilities
Advances in technology will also increase the availability and reliability of kiosks as emergency warning systems. The security of outdoor kiosks continues to improve, allowing kiosks to provide emergency warning stations throughout towns and cities. Security technology, durable mounting and environment protection are all improving, which helps create reliable outdoor solutions.
Advancements in emergency warning technology include gunshot detection, pollution and gas detection and communication capabilities with emergency responders.
Continued innovation and breakthroughs in technology will only further the capabilities of digital kiosks and their ability to improve user experiences.
Chris Gilder, CEO and founder of Meridian Kiosks, brings more than 20 years of entrepreneurial successes to the senior management team. Meridian has been recognized as a leader in the self-service kiosk industry and an innovator with the development of the Self Service Technology Center in partnership with Intel, HP, Microsoft, Zebra Technologies and Storm.www