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Video: Royal Caribbean innovates with kiosks, digital signage

The Allure of the Seas offers voyagers high-tech amenities like self-service kiosks and digital signage wayfinding.

January 12, 2011 by Christopher Hall

The newest ship in the Royal Caribbean International cruise line fleet, the Allure of the Seas, integrates self-service, digital signage and other technologies to provide a high-tech customer experience.

The 16-deck ship with nearly 3,000 staterooms offers pervasive Wi-Fi access, with more than 900 Internet access points; self-service customer kiosks that allow voyagers to access their accounts and check-in for their flights home; and award-winning, digital-signage wayfinding stations.

"One of the things that we really wanted to do was to innovate new technologies that will make the guest experience better," RCI senior vice president of hotel operations Lisa Bauer said in the video embedded below.