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NRF: Microsoft Surface integrates online and in-store shopping

Video: A Microsoft spokesman talks about combining the online and in-store retail experiences via touch display.

January 16, 2011

Microsoft is helping retailers bring the virtual shopping experience to stores with a new application for Microsoft Surface.

Consumers who shop online at home can now use a browser add-on, to save their favorite products into a folio that they can access from their mobile phones or on in-store kiosks. Sales associates can use a special ID card on the in-store Microsoft Surface computing device to show consumers multiple options that go with their product selections.

Click below to see how consumers and sales associates can benefit from the new technology.