Article

Mayo Clinic goes shopping for patients at Mall of America (Video)

Interactive kiosks and digital signage highlight the Mayo Clinic's new "high-tech outpost" at Mall of America.

August 10, 2011 by Christopher Hall — writer, self

Numerous Minneapolis-area news outlets, including the Star Tribune, have been reporting on the Mayo Clinic's new "high-tech outpost" at the iconic Mall of America in nearby Bloomington, Minn.

The Mayo Clinic's mall outlet, the "Create Your Mayo Clinic Health Experience," features interactive digital signage screens and interactive kiosks that gather and dispense health information to mall shoppers.

"We consider this a lab as we try to decide what we want to offer in a permanent facility, if we do that," Dr. David Hayes, medical director for the mall project, told the newspaper.

Another goal of the retail outlet is to gather customer and patient opinions to help plan the development of a future mall facility Mayo could build in the Phase II expansion of Mall of America, clinic officials told the paper.

Video from local news stations, like KAAL TV, ABC Channel 6, and pictures in the newspaper show glossy, wood-panelled kiosks with touchscreen interfaces that will allow shoppers to research health issues, send information to themselves via email, and create videos of themselves to provide the clinic with feedback on what they'd like to see in a permanent clinic facility.

Watch video of the clinic from KSTP TV, ABC Channel 5, below:

For more information on health care kiosk deployments, visit our Healthcare/Hospitals research center.