Article

Interactive displays go 'to the window, to the wall'

Inside the Kiosk: Canadian company helps retailers transform tables, walls and floors into interactive displays.

March 13, 2011

Interactive displays can literally surround consumers, thanks to Lusens Inc., a Toronto-based company that has developed a way to deploy multi-touch technology in the form of interactive walls, floors, windows, kiosks and tables.

"We convert an ordinary surface to an exciting interactive digital-media solution that is triggered and activated by touch motion and gestures, making it an information platform where in terms of content, design and applications, the sky is the limit. It permits customers to deliver engaging and memorable experiences to their customers," said Jennifer Baker, the company's founder and president.

The company has already deployed solutions in a plethora of venues throughout North American, European and Middle Eastern shopping malls, bars, clubs, restaurants, hotels and museums. Clients, who include Disney, Calvin Klein, Sony and Misubishi Motors, appreciate that several customers can use one solution simultaneously, Baker said.

The technology
Baker said Lusens' products, solutions and experiences are based on proprietary technology developed in- house. Its engineers, programmers and designers have created fully-interactive solutions that use special cameras, lighting equipment and powerful computers to activate and control programs or trigger graphic effects by sensing movements, gestures and touch. 

The systems can measure the success of advertising campaigns and report ROI in real time by combining the use of processors, cameras and high-resolution monitors to create video-analytics algorithms.

Lusens' Business Partners
Lusens has a network of partners — Lusens' Business Partners (LBP) — to whom it grants the exclusive right to sell, distribute and support its products and technologies. Lusens also provides professional service, including technical support, software design, system customization and integration, creative design, on-site installation, online system management, technical support and maintenance.

The cost
The cost of interactive floors, windows, kiosks or wall solutions, including all the necessary hardware and software, starts at around $7,000.

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