News

South African fashion retailer deploys kiosks, omnichannel solution to stores

December 23, 2019

The Foschini Group, a South Africa fashion retailer, is deploying kiosks and an omnichannel solution for its leisure brands, Sportscene and Totalsports, beginning with flagship stores at the Fourways Mall in Johannesburg, according to a press release.

One iota, a provider of cloud-based digital apps to global brands, is providing the technology.

Visitors to TFG's Sportscene and Totalsports stores will be able to browse each brand's full online catalog and make purchases in-store using One iota's cloud-based apps deployed on kiosks. The touchscreen enables customers to explore shoppable content as well as order and pay for items beyond those available in-store.

Brands already using One iota's technology include JD Sports, HUGO BOSS, Life Style Sports and Superdry.

"Our AWS cloud-based commerce platform helps to ensure costs are optimized when running proof of concept pilot projects," Chris Brooks, One iota's managing director, said in the release. "We are confident that our in-store digital solutions will deliver the sales growth that other clients have experienced, and we're looking forward to building a long-term partnership with TFG."

"Given One iota's experience in retail's athleisure sector and the strength of its cloud-based platform in supporting in-store commerce, we were keen to work with them on a number of proof of concepts and pilot projects," said Greg Walsh, TFG's head of omnichannel system, in the release.

Image courtesy of One iota.