News

Provision Interactive Technologies partners with Discount Drug Mart on 3D Savings Center kiosks

June 29, 2017

Provision Interactive Technologies Inc. has entered into a multi-year partnership agreement with Discount Drug Mart Inc. to install Provision's proprietary 3D Savings Center kiosks inside Discount Drug Mart stores.

In addition to its 3D holograph graphics, the 3D Savings Center kiosks offer in-store advertising, including exclusive Discount Drug Mart promotions, to provide customers sales offers at the point of purchase.

"This new partnership with Discount Drug Mart is a major milestone for Provision, as it further validates the applicability of our technology platform across the retail landscape, while providing a new revenue opportunity for Discount Drug Mart," Curt Thornton, president and CEO of Provision, said in the press release. "The 3D Savings Center represents a significant opportunity for brands to reach Discount Drug Mart's robust customer base at the point of sale. We are excited by the expansion of our retail footprint and by the prospects for meaningful revenue growth resulting from a broader consumer reach across the retail channel." 

"The Provision 3D Savings Center will provide opportunities for customers to achieve even more savings," said David Bergman, vice president of advertising at Discount Drug Mart. "Discount Drug Mart customers will enjoy an engaging 3D holographic experience and be immediately rewarded with coupons, promotions and other giveaways for both in-store products and wellness-related local professional services, such as doctors, dentists and optometrists."

The 3D Savings Center kiosk contains Provision's patented 3D holographic display, which is designed to attract and influence retail customers. Each unit also has a 2D interactive touchscreen that provides consumers access to information as well as Discount Drug Mart promotions, rewards and coupons. Brand marketers will be able to showcase their products via 3D advertising and engage viewers via the interactive touchscreen interface.

A recent case study showed that the average rate of redemption for coupons generated by Provision's 3D Savings Center was 17.4 percent, compared to the published national average coupon redemption rate of 1.2 percent.