News

Paradies Lagardère joins Freedompay's network

September 19, 2019

Paradies Lagardère, a travel retail and dining provider, has joined Freedompay's DecisionPoint network platform, a consumer-centric commerce platform.

Paradies Lagardère customers — which include CNBC Store, NBC Today Show Store, Brooks Brothers, and hundreds of shopping and dining establishments in more than 100 U.S. airports including Atlanta, JFK, LAX and Philadelphia —  will now have targeted advertising in real time, according to a press release.

Merchants that opt-in and take advantage of the DecisionPoint network can drive loyalty and increase order value by delivering targeted rewards, discounts and offers in real-time, while providing brand advertisers with the ability to reach hundreds of millions of customers in premium venues that include theme parks, stadiums, universities, airports, restaurants, retail stores and hotels around the world.

"By joining Freedompay's DecisionPoint network, Paradies Ladgardère is able to provide travelers with an enhanced experience at the point of sale by providing added value through targeted brand advertising; a true win-win for DecisionPoint network partners," Nate Ware, vice president of digital development at Freedompay, said in the release.

Freedompay's consumer-centric commerce platform supports merchants at hundreds of thousands of sites worldwide merging security, identity, payments, loyalty and advertising. 

Image courtesy of FreedomPay.