News

Kiosks increase checks at Sizzler

January 19, 2011

Two kiosks have sped up service, which has resulted in increased sales for Sizzler, a grill-and-salad bar chain, according to Nation's Restaurant News.

Michael Branigan, vice president of marketing for parent company Sizzler USA, said the ordering kiosks have been in testing since mid-December at an El Segundo, Calif., restaurant operated by the chain, which traditionally funnels incoming guests to an order counter. The test kiosks are located near the area where customers line up to place their orders with cashiers during rushes, he said.

"[The use of kiosks] is absolutely quicker because the cashiers don't have to prompt the guests with all the merchandising questions," Branigan said in the story. "It has cut the order time in half, and that is critical during the lunch daypart."

For guests using the kiosks, he said, "we are seeing anywhere from a 15-percent to 20-percent average check lift" from the restaurant's typical per-person check of $11.97.

Sizzler plans to deploy a pair of kiosks in five additional Sizzler locations throughout California within the next month, Branigan said.