Customer Experience

Disney rolls out fashion kiosks to promote movie sequel

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April 28, 2026

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Disney has launched a limited-time promotional campaign tied to the May 1 release of The Devil Wears Prada 2, featuring interactive kiosks at select theaters in major U.S. cities, according to an Attractions Magazine report.

The "In Case of Style Emergency" pop-ups are operating through May 3, including a location at the AMC Dine-In Disney Springs 24 theater at Walt Disney World in Orlando. The activation is designed to enhance the moviegoing experience with a fashion- and beauty-themed tie-in.

The kiosks function as touchscreen, vending-style units that dispense complimentary styling and beauty samples inspired by the film, including products from the TRESemmé A-List Collection. Guests can also purchase themed merchandise, such as a purse-style popcorn bucket. In Orlando, the kiosk is located in the West Side lobby of the Disney Springs theater.

Beginning April 30, a limited number of visitors can receive "golden tickets" granting access to a special on-site styling experience before their screening. Disney said up to 32 guests per day across participating locations will be selected. The campaign also includes installations in markets including Los Angeles, San Francisco and New York.