News

AVT targets NASCAR fans with clothing partnership

June 23, 2014

Custom vending machine supplier AVT is aiming to develop brand recognition among 75 million NASCAR fans via a clothing line partnership.

Panic Switch Army, a clothing line that caters for NASCAR fans, was co-founded by NASCAR driver Kurt Busch, former Playboy Playmate Charis Burrett, and her husband Luke Burrett.

The partnership is intended to increase awareness about the advantages and opportunities in automated retailing, and to enhance AVT’s brand recognition. “AVT is working with Panic Switch to create branding opportunities within the NASCAR circuit,” the company said in a news release. “AVT has unique and innovative methods to help business and brand owners reach new customers.”

“We are pleased to be working with Panic Switch on this endeavor,” Shannon Illingworth, AVT’s founder and chairman, said in a statement. “We look forward to introducing the new and exciting world of automated retailing to the millions of NASCAR fans throughout the U.S.”