March 5, 2012
Redbox has crossed the two billion mark for movie and game rentals. The two billionth disc, "Drive," was rented at a McDonald's restaurant in Philomath, Oregon. In honor of the milestone, Redbox is giving all consumers a free rental March 8 by using a promotional code available on the Redbox Facebook page.
"We've always known how much America loves easy, affordable entertainment, and today we can prove it two billion times over," said Scott Di Valerio, chief financial officer of Coinstar, Inc. and interim president of Redbox. "Just 18 months ago, we rented our one billionth DVD and we couldn't be more excited to celebrate this remarkable second rental milestone with our customers."
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