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AMC Theater crafts new touchscreen kiosks

AMC Theaters has deployed a new line of "Pyramid’s polytouch all-in-one kiosks" to improve customer engagement and add a variety of new features. These features include mag stripe readers, QR code scanners and a multitouch screen.

March 24, 2015 by Bradley Cooper — Editor, Connect Media

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AMC Theaters has deployed a new line of "Pyramid's polytouch all-in-one kiosks" to improve customer engagement and add a variety of new features. These features include mag stripe readers, QR code scanners and a multitouch screen.

According to an article by Fionna Briggs of Retail Times, AMC Theaters was looking for a kiosk system that could withstand extensive usage while supplying innovative technologies that would improve the customer experience. Winters, vice president of theater systems at AMC Theaters, believes that the Pyramid kiosk system has been successful all around.

AMC Theaters has found that the "polytouch" component was immensely successful. Since it allows customers to use both of their hands, it improves the customer's overall experience.

AMC Theaters has found that these kiosks have increased user interactions and ticket sales. They expect these kiosks to continue to increase sales.

About Bradley Cooper

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Bradley Cooper is an experienced editor for Connect Media. He has written across a wide range of beats, ranging from food to digital signage to banking, and is the current editor of ATM Marketplace and Food Truck Operator. His background is in information technology, advertising, and writing. When he’s not crafting a story, you can find him going for a run or spending time with his wife and three sons. 

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