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Build a menu, get a free Spanish lunch

Normally there is no such thing as a free lunch, but a touchscreen display in downtown Madrid offered free lunches to participants who could create their own menus in less than a minute.

November 4, 2015 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

There's no such thing as a free lunch, unless kiosk quizzes are involved. Outdoor advertising agency JCDecaux teamed up with Spain-based fast food chain Rodilla to deploy a 55-inch touchscreen display, which gave participants the chance to put together a tasty lunch meal. If they completed the task in under a minute, they would get a free lunch from Padilla, according to a JCDecaux press release.

The kiosk was deployed in downtown Madrid and displayed a variety of beverages and food for users to create their ideal menu. The menu was displayed on an image of a smartphone to mimic the feel of ordering from a smartphone app. The screen displayed such options as wraps, salads, sandwiches and soft drinks. A counter in the upper right corner displayed the amount of time remaining.

After completing the quiz, if the user was successful the kiosk would display a promotional code and instruct the user to take a picture of it. From there, the user could take that picture to the nearest Rodilla to receive their free lunch.

This is not the first time JCDecaux has teamed up with fast food chains to deliver innovative kiosk solutions. Earlier this year, the companyteamed up with McDonald's Netherlands to deliverfree McFluries during record high temperatures in Amsterdam.

You can watch the display in action below:

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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