News

Mini Coke machines sell mini Cokes

May 22, 2014

Coca-Cola worked with advertising firm Ogilvy & Mather Berlin to promote its miniature Coke cans at mini newsstand kiosks with mini vending machines in five German cities.

Each promotional kiosk contained a miniature vending machine that dispenses 7.5-ounce mini-Coke cans, as well as a human vendor.

AdWeek reports that the mini-kiosk's vending kiosks sold an average of 380 mini cans per day, which Ogilvy said is 278 percent more than a typical Coke vending machine.

Watch a video of the project below: