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Coinstar no more: Company to rebrand as Outerwall

April 26, 2013

To quote the famous Shakespearean dialogue, "A rose by any other name would smell as sweet." At least that's what executives at Coinstar are counting on. The company announced today that it is seeking to change its name to one that better reflects its business — Outerwall.

Outerwall was selected as an umbrella corporate brand that encompasses the company's current operations and provides a platform for future opportunities, the announcement said. The name is intended to signify innovation and "pushing the walls of retail" out into a new dimension through current and future automated retail solutions.

Coinstar stockholders will make an official decision on the name change during the company's annual meeting of stockholders on June 27.

"Our proposed name change to Outerwall unifies our growing portfolio of products and services under one name and reflects the company's ongoing commitment to think beyond the limits to make a better everyday possible for everyone," said J. Scott Di Valerio, chief executive officer of Coinstar. "More than two decades ago, Coinstar pioneered self-service coin counting and ten years later, Redbox reimagined a new way to deliver low-cost entertainment through DVD kiosks. We continue to develop solutions that are simple, convenient and affordable."

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