Article
CEW 2014 participants to learn how kiosks fit into brands, customer engagement
In New York, attendees will be able to learn about the marketing mix that works for their company through a look at marketing and IT collaboration as well as models for predicting customer behavior.
October 30, 2014 by Nicole Troxell — Associate Editor, Networld Media Group
Industry professionals seeking to understand the latest in omnichannel marketing will be headed to New York to check out Customer Engagement World (consumerengagementworld.com) November 5-6. Held at the Javits Convention Center in Manhattan, the conference will feature industry leaders, seminars and exhibits, all dedicated to understanding consumer behavior, streamlining the customer experience, and building loyalty.
"Customer Engagement World examines all of the touch points an organization can utilize to engage customers," said Lawrence Dvorchick, General Manager of CEW.
The event will address self-service technologies, of course, and will address in-venue, mobile, social and marketing automation experiences, as well as loyalty analytics, content management, e-commerce and more. Attendees will be able to learn about the marketing mix that works for their company through a look at marketing and IT collaboration as well as models for predicting customer behavior, CEW reports.
"Self-service kiosk technology is a key piece of the engagement landscape, providing a channel for brands and venues to easily and efficiently distribute product, information, conduct transactions and more," added Dvorchick.
On the show floor
The expo show floor is all about consumer-engagement technology. More than 100 exhibitors will showcase their latest products and services, including: self-service/kiosk solutions; digital signage software; POS; tablets; content creation and content-management systems; in-store (venue); interactive; marketing automation; mobile marketing; mobile payment technologies; and much more.
"The big piece is to understand how kiosks fit into marketing and engagement campaigns and purchasing patterns. The kiosk can be an essential deployment in an organization's engagement strategy. Therefore, kiosk providers need to understand the mindset of these purchasers, and work with them to exhibit how interactive self-service kiosks solve the issues they face. At CEW, they will not only get face-to-face with kiosk buyers, but also will be able to clearly demonstrate and communicate how kiosks need to fit into the brand, venue or agency’s engagement plans," Dvorchik said.
See below for a full exhibitor list at press time; visit the show's website for the most current list. And you can check out our preview of technologies on the show floor here.
Expo show floor hours for CEW are 10:00 a.m. – 5:00 p.m. on Wednesday and 10:00 a.m. – 4:00 p.m. on Thursday. An exhibit-hall pass is free with advance registration through November 4; the pass is $50 with onsite registration.
Beyond the products and technologies, the show floor also will offer two critical-topic zones for attendees:
- Mobile Engagement Zone: Designed to provide a roadmap to successful mobile-engagement campaigns, topics will include mobile marketing, engagement, messaging, analytics, SMS and text messaging, location-based marketing, gamification and more.
- Social Engagement Zone: Loyalty-boosting topics are slated to include social marketing, messaging, monitoring, analytics, metrics, content creation, content management, loyalty, word-of-mouth marketing, voice of the customer and others.
Add in various networking mixers, the Arrow Intelligent Bus of the Future focusing on omnichannel engagement, the SAP Lucia+Daniel Retail Experience, and other show-floor happenings, and attendees will never be at risk for a lack of something to investigate.
Educational opportunities
CEW attendees can brush up on their customer-engagement education by taking advantage of a range of sessions during the event. Keynotes and sessions in the expo floor Learning Lounge are free to attendees; CEW conference sessions require a conference pass.
There are three keynotes:
- "Harnessing Disruption" -- Retail/digital strategist Ryan Craver outlines why consumer behavior has shifted, where industry disruption has occurred, and how brand leaders can embrace the change and build engagement in this dynamic environment. Wednesday, November 5, 9:00 a.m.
- "Engaging Customers and Prospects with Transformative Digital Marketing"– Audrey Hendley, Senior Vice President, New Customer Acquisition & Prospect Engagement with American Express, will explore new pathways to personalize the way to connect with business customers and prospects digitally, including big data innovations that will enable better cross-channel integration. Thursday, November 6, 9:00 a.m.
- "Creating New Connections with Consumers through Demand Sciences"– Shelley Pisarra, Senior Director, Shopper Insights & Strategy Frito Lay, a division of PepsiCo, explores how leveraging demand understanding can help identify and prioritize new connection points with consumers – on their terms; plus, a look-forward approach to engaging your consumers in the coming year. Thursday, November 6, 2:15 p.m.
Sixteen Learning Lounge sessions – all free -- will take place on the show floor. They include such titles as: "3 Tips to Successfully Using Digital Signage to Engage Customers," "Content Management Strategies for Digital Touchpoints," "Understanding the ROI of Marketing Automation," Selling in the Selfie Era: Technology, Retail, and the Future," Expanding Relevance and Revenue with Mobile," "Enabling a Responsive Store: The Future of In-store and Online Shopping," and others.
Attendees to the CEW Conference can choose from more than 20 separate, in-depth educational sessions, here's just a sampling:
- "Using Technology to Engage and Delight Your Customer:" How to harness and drive technology to make it easier and more effective to intelligently and effectively communicate with customers and create enviable customer experiences and comprehensive brand loyalty. Sean Andersen, Director of Interactive Services, Six Flags Entertainment; Chris Ruff, CEO and President, UIEvolution.
- "Reaching Millennials via Technology:" As the Millennial mindset becomes more common with people of all ages, it's more important than ever for retailers to learn how to attract this tech-savvy crowd. Cherryh Butler, Business Development Specialist, Barkley.
- "Using Analytics to Inform Your Customer Engagement Strategy:" The power of analytics to inform and optimize marketing strategy for understanding and predicting customer behavior. Session chair: Wes Moore, Vice President, IMM & Digital Marketing Solutions, Teradata. Speakers: John Dokes, Chief Marketing Officer, Accuweather; Leyda Hernandez, Director of Marketing, Priori Legal; Merlin U. Ward, Account Strategist, Renegade.
- "Increasing Efficiency and Employee Engagement with Mobile Apps:" How mobile apps can problem-solve and improve communication, plus what to consider when building an app. Speakers: Raymond V. Brown Jr., Senior Director, Supply Chain - Go To Market, North America Beverages – PepsiCo; Mark Uppaluri, Senior Director of Strategy, Infinite Peripherals.
- "Retail Merchandising in the Digital Age: How to Configure an Interactive Environment:" A case study on Time Warner Cable's transition to a fully interactive digital experience for their customers. Speakers: Doug Hampton-Dowson, Creative Director, Reality Interactive; Cindy Heitsman, Senior Director of Corporate Marketing, Time Warner Cable.
A full conference pass enables attendees to attend all CEW Conference sessions ($695 advance registration on line; $995 onsite registration).
CEW 2014 Exhibitors
A full list of CEWW exhibitors follows, below:
A&U Display #213
Accuview #333
Aci Technology #434
Acxiom #310
AML #216
Appspace #432
APS Group, Advanced Printing Systems #201
Archelon Enclosures #316
Arrow Electronics #323
Artisan Mobile #501
Avention #401
Big Cloud Analytics #441
BIXOLON America #207
CAIL #507
Cardtronics #224
Catch the Moment #439
Citizen Systems America #514
Clutch #304
Code #320
Computime #518
CPI (Crane Payment Innovations) #222
CSA, LLC #204
Custom America #335
Dataprobe #223
Digital Screenmedia Association (DSA) #217
DigitalSignageToday.com #532
Domo #526
Epson America #214
Evogence #419
Experiture #508
Extreme Reality #511
Fabcon #527
GENBAND -Kandy #407
HappyOrNot Ltd. #423
Honeywell #535
HYPER ISLAND #538
IBM Social Business #435
ID TECH #525
iDashboards #317
Infinite Peripherals #519
Innovative Control Systems #215
Innovative Office Products #324
Kentico Software #314
KioskMarketplace.com #532
KioWare #334
LiquidHub #531
LiveWire Digital #336
Marketo #308
Max International #500
Mesa Mundi #208
MMF POS #218
Mobile Magic Superscreen #506
MobilePaymentsToday.com #532
nanoRep #425
Netclearance #505
Networld Media Group #532
Nidec Sankyo America Corp #318
Nippon Primex #417
Offerpop #431
Omnivex #416
OnCue Technologies #205
Oracle Marketing Cloud #431
OutMarket #522
PayPal #438
PCMusic #524
PERCH Interactive #418
Perficient #516
Peripheral Dynamics Inc. #322
Pertech Industries #209
Phoenix Kiosk #537
PRMconnect #513
PromoKiosk #200
Qualtrics #515
Reality Interactive #315
RedyRef #221
RetailCustomerExperience.com #532
Revegy #405
Riva CRM Integration #409
SAP #307
Scandit #509
Shanghai Toncom Municipal Facility Technology #227
Shuttle Computer Group #300
Sitecore #412
Socious #312
Southern Specialties #413
Sprint #211
Star Micronics #220
STEGO, Inc. #226
STREAM Research #504
Swedx America #225
Synthesio #540
SZZT Electronics #204
TelinTel #517
Teradata #338
Thismoment Inc. #541
Toushay #321
Tracx #403
Trapit #533
UIEvolution #319
URway Holdings #330
Windsor Circle #430
X2O Media #339
Zaptitude #433
