When it comes to the retail market in 2015, the key word is omnichannel. Consumers today need and want the ability to have a shopping experience their way, but that doesn’t necessarily mean we need to overstimulate them with alternative technology.
Knowing how millennials and Gen Z-ers feel about data security is a critical component to understanding how, and if, these individuals will be comfortable sharing sensitive data on a public facing device. How will generational differences influence self-service device usage and how can self-service change to accommodate those differences?
While the "phone" of today and the "phone" of 20 years ago share the same name, they are completely different in practice. We’re seeing the same transformation with kiosks. What once were clunky, single-function machines are now flexible, omnichannel experiences.
Customers can now craft their own burgers with McDonald's new "create your own taste" touchscreen kiosks. This is part of McDonald's initiative to boost lackluster sales.
Kiosks traditionally serve the purpose of allowing customers to check out or access information without the assistance of a customer service representative. They should be viewed now, more than ever, as an additional piece to the customer service puzzle.
Kiosk expert blogger offers a look at the rise of biometrics in kiosk security.
In many respects, office buildings are at the same technological crossroads airports were at years ago, when the only way to get to their gate involved waiting in long lines for for a printed boarding pass.
The next wave of major innovation to self-service kiosk solutions is the integration of mobile payment solutions, such as Apple Pay.
Kiosks offer a convenient alternative to the nightmare of long DMV lines.
Paul Price, CEO of marketing technology company Creative Realities, will offer ICX Summit attendees his expert insights and real-world examples for putting the 'wow factor' into the customer experience.