News

UK technology provider introduces beauty product sampling kiosk

February 22, 2019

Odore Limited, a U.K. based technology company, recently introduced an interactive, intelligent research and marketing tool that dispenses fragrance samples in exchange for consumers' answering questions, according to a recent company announcement. Odore devices have been placed in locations across London, including travel, retail, department stores, hotels and lounges.

Consumers answer some questions and the device recommends a product for them to sample. The machine is stocked with product samples from Odore's partner brands.

Odore gives brands an opportunity to use its platform to engage and interact with consumers through digital media, and due to the permission-based data gathered by the devices, brands are provided with upsell opportunities. 

Odore has also partnered with Aptar, a producer of beauty samples, in order to provide an all-in-one solution for beauty brands, from manufacturing to the distribution of samples. Odore has also integrated WeChat, where consumers can scan a QR code and receive further details directly on their smartphone.