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UGG deploys Demandware kiosks in 5 UK stores

Demandware Inc., provider of enterprise cloud commerce solutions, announced that UGG Australia, designer and distributer of apparel and footwear, deployed Demandware's Digital Store solution in five of its U.K. stores.

January 26, 2015

Demandware Inc., provider of enterprise cloud commerce solutions, announced that UGG Australia, designer and distributer of apparel and footwear, deployed Demandware's Digital Store solution in five of its U.K. stores.

The Digital Store solution enables store associates to provide a more personalized consumer shopping experience. UGG brand retail store associates use kiosks powered by Demandware to engage consumers and increase in-store revenue. The kiosks are designed to minimize inefficiencies in inventory, allocation and shipping. The interactive technology enables store associates to access online product information, consumers to conduct transactions for items not available in-store and ship products from the brand’s web inventory to the store or directly to consumers.

"Consumers have an emotional connection to UGG and expect the shopping experience, on- or offline, to evolve with their needs. Omnichannel commerce is an integral part of addressing those needs; it's at the center of Deckers' culture of innovation and our brand portfolio retail strategy," said Dave Powers, president of omnichannel,for UGG parent Deckers Brands. "Our 'Infinite UGG' solution underscores Deckers' commitment to integrate the online and offline worlds and deliver a seamless and consistent brand experience."