Tray self-service POS teams with FetchRev automated marketing solution
Tray, a provider of a POS and self-service solutions, has announced an integration with FetchRev, an automated foot traffic generator for local businesses. Through this partnership, businesses using Tray's self-service platform can monetize data captured at the kiosk by sending actionable promotional offers to the user.
Tray and FetchRev use each other's APIs to communicate, allowing the FetchRev platform to receive customer data captured during the ordering process at Tray's self-service kiosks. This information will then be used to send targeted marketing campaigns to guests, increasing traffic and revenue without added effort from businesses.
"Self-service technology is increasingly important because it allows businesses to serve more guests and spend less on labor," Tray founder and CEO Peter Kellis said in the press release. "And now with this integration, we can use our self-service solution to drive repeat business through an automated process for clients using FetchRev, further simplifying operations."