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Sterilyfe USA's digital advertising hand sanitation kiosk 'exceeding expectations'

Sterilyfe USA's launch of the patented digital advertising hand sanitation kiosk into Harris Teeter Grocery, a Kroger owned company, is exceeding expectations according to the company's analytics.

December 30, 2014

Sterilyfe USA's launch of the patented digital advertising hand sanitation kiosk into Harris Teeter Grocery, a Kroger owned company, is exceeding expectations according to the company's analytics. In the month of November 2014, Sterilyfe began the installation of its 233 store contract by placing two stations in the vestibules of the initial 13 stores located in southern Charlotte, North Carolina.  

"These stations were designed totally with the customers in mind from the bottom up," said Keith Haluska, Sterilyfe CEO, in a statement. "We wanted to design an experience that would add value to the individual shopper while providing a clean and healthy environment as they enter the store. We're very excited that the results and feedback show we over achieved our already high expectations for this vehicle's success."

The kiosks provide shoppers the option of using hand wipes and foam hand sanitizer dispensed from a faucet below the touchscreen. The 32-inch digital interactive touchscreen showcases weekly offers redeemed inside the store.

"The hand sanitation drives the engagement, and the value based content updated weekly drives the results," stated Sean Quinn, President of Sterilyfe USA.

Sterilyfe hired a third party analytics company, DCI consulting, to validate the performance of the kiosks. Initial numbers show overall engagement just over 40 percent, redemption rates averaging in the 40th percentile, reaching as high as 60 percent and sales lift against control stores ranging from 12-54% with most items averaging thirty percent.  

"If you are introducing a new product, this will give the shopper an incentive to get that item on that day," Demos Ioannou, lead analyst for DCI, said in a press release. "Big companies spend millions of dollars putting coupons in newspapers, online, even at the cash register as you are leaving; this idea from Sterilyfe is intuitively superior, and the results show that."

"Health and Wellness holds an intrinsic value to every shopper," said Quinn. "When we can enhance that value with relevant, targeted, and customizable offers at the point of decision in the busy lives of shoppers and do it quickly... we've hit a home run. For advertisers, these stations are the brick and mortar gateways to their digital initiatives actually driving engagement and directing shopper activity because the 'WIIFM - What's In It For Me' is there for both parties."