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Rite Aid to unveil 3-D holographic displays

December 21, 2011

Rite Aid is deploying 3-D holographic kiosks in its stores next year, according to a letter to shareholders from the kiosks' manufacturer, Provision Interactive Technologies.

CEO Curt Thornton said the company will deploy 3-D Reward Centers in Rite Aid stores, starting with 200 stores but eventually would install the kiosks in up to 4,800 of Rite Aid's 4,679 stores.

The kiosks, which include a display unit that shows 3-D images without the need for special glasses, are also interactive using the company's "Air Touch" technology. Images are visible within a 60-degree range and can be projected more than four feet.

Read more about display technology.