News

PHXX, SmartPlace Media deploy retail kiosk

March 8, 2012

A kiosk that generates revenue and data for retailers but also sends coupons and information straight to shoppers' smartphones is now available from PHXX, a platform development company, and SmartPlace Media.

The kiosk serves as an interactive aid for shoppers, according to a company press release, and includes destination mapping tools, search functions, event information, smartphone technology and social media connectivity. The interactive kiosk also offers personalized advertising and coupons for the shopper that is downloaded to a smartphone. The consumer then converts the offer into a value purchase at a retail location.

"This new SmartPlace kiosk provides savings for the customers and a new source of revenue and marketing data for retailers. It offers interactive advertising opportunities for retailers, incentives for shoppers to find the best deals, and revenue for the center," Don Olson, president of SmartPlace Media, said in the release.

The kiosk's first deployment is Trolley Square Mall in Salt Lake City.

Read more about kiosks in retail.