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Pepsi's interactive vending machine accepts 'likes,' not cash

June 4, 2013

For beverage companies, interactive vending machines are becoming the de facto foray into the land of omnichannel retail. The latest marketing tool comes from Pepsi, but this vending machine doesn't want customers to insert cash — it wants their Facebook stamp of approval.

The Pepsi Like Machine invites smartphone users to visit likepepsi.com, then connect with their Facebook account, like the Pepsi Facebook page and voilà, they get a free Pepsi. Those without smartphones use the 42-inch built-in touchscreen to log into Facebook to receive a free soda (the user is timed out of their Facebook account once the sample is dispensed).

The machine made its debut during a Beyonce concert in Antwert, Belgium, and in addition to delivering free Pepsi samples to a mob of fans, it served Pepsi a heaping portion of priceless user data. Check out the video below:

Read more about vending kiosks.