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NFTouch delivers paperless brochure kiosks to car dealerships

Canadian based kiosk manufacturer NFTouch is attempting to reduce paper usage at car dealerships with its kiosk system.

July 27, 2015

Canadian based kiosk manufacturer NFTouch is attempting to reduce paper usage at car dealerships with its kiosk system. The kiosk is designed to deliver targeted messages to customers using near-field communication, according to a report by Auto Remarketing Canada.

This tool allows car dealerships to offer paperless brochures, coupons and other documents. In addition, customers can also use the kiosk to book test drivers and service appointments. According to NFTouch CEO George Dion, the kiosk is a pull instead of a push technology. In other words, customers interact with the kiosk and choose what documents they want, rather than the car dealership sending the documents to them.

"NFC uses proximity to other mobile devices or tags to transfer information between them," Dion said in an interview with Auto Remarketing Canada. "In Europe, it's widely used in retail environments, such as supermarkets that are basically the size of convenience stores, where people go in and touch their phones to tags to purchase milk, for example, and then have it delivered to their homes."