News

New technology brings 'ease of online shopping' to brick-and-mortar stores

June 27, 2012

A new product to enable interactive cross-selling via iPads in retail stores is now available from software company LightSpeed. The solution will arm retailers with tools to cross-sell more products and close more sales, while forging a stronger connection with their customers who can preview all related product information in one place, said Dax Dasilva, founder and CEO of LightSpeed, in a company press release.

"Raised on Macs, iPhones and iPads, today's iGeneration consumers have become accustomed to shopping online from their couch — easilynavigating through product selections and comparing prices across the Web," Dasilva said. "Borrowing from the e-commerce playbook, we are introducing new features to help retailers bring the access, value and speed of the online shopping experience into the store through engaging customer interactions."

The solution includes some key features:

Visual category search — Sales associates can use a new "Button Mode" to easily browse through categories of products with customers, enabling cross-selling of related or accessory items, similar to navigating an e-commerce website.

Customized cross-selling — While searching or adding products to the invoice, sales associates can show customers a list of related products that are linked for cross-selling. With everything provided on one screen, related products can be viewed without having to travel to different parts of the store.

iPad checkout — Support for the Socket Mobile 7Ci scanner allows retailers to use the iPad to scan product barcodes and check out items, eliminating long checkout lines.

The LightSpeed for iPad app is a free download on the iTunes App Store and requires a LightSpeed Server with one available user license per iPad client, available for purchase from LightSpeed Sales or a local LightSpeed reseller. LightSpeed for iPad requires an iPad running iOS 5 or higher.

Read more about multichannel retailing.